DL1961

At DL1961, we aim to source responsibly, manufacture sustainably, and design intentionally. With our roots in vertical integration and a network of like-minded facilities, we bring you the best possible combination of fabric, fit, and function.

All our denim — from fiber to finished garment — is manufactured in our family-owned factory. By overseeing the entire process, we can focus on traceable and scalable practices that minimize environmental impact without compromising on quality. We strive to constantly invest in innovative sustainable technologies and audit at each stage of the process.

With our roots in vertical integration, we’ve established a network of like-minded facilities to expand our range of wardrobe essentials. These highly-vetted manufacturers are responsible for the industry-leading knits and wovens you love.

Our goal is to design the best pieces for both you and our planet. Your favorite jeans, tops, and outerwear are made from recycled, renewable, and regenerative materials that are good for the environment—and your wardrobe.

Our family owned factory is the only factory in the world that completes the Fiber and Spinning processes. That means we audit for quality and efficiency at every stage of the process -- so you can always feel good about your clothes.

We are committed to a sustainable future for people and the planet through our products and our process. We believe we have the power to help shape the future of the global denim market by sourcing responsibly, manufacturing sustainably, and designing intentionally.

Denim is a notoriously wasteful industry that requires excessive amounts of water. We’ve made it our goal for decades to constantly invest in innovative, sustainable technologies that help reduce our water footprint.

We pioneered the inclusion of ultraabsorbent fibers, waterless processes, and low-impact dyes in our manufacturing and continue to audit at every stage of the process. That’s why our jeans only require 10 gallons of water on average to produce, versus the industry standard of 1500.

In addition, we treat and recycle 98% of the water we do use, equaling up to 2,700 gallons per day. That’s over 80,000 gallons per month and over 1 million gallons per year. After it’s used in the manufacturing process, water is funneled into our in-house water treatment plant, where a special bacteria eats the indigo dye so the water is safe to return to municipal drains.

As part of The Climate Pledge, we produce a yearly impact report, using methodical tracking from the fiber level to the finished product.

Our factory’s tracing efforts are powered by EIM, or Environmental Impact Measurement, software -- a unique and powerful platform developed to monitor environmental impact of the garment finishing processes.

The apparel industry is a significant contributor to the exploitation of natural resources and environmental degradation. By joining The Climate Pledge, we’ve made the bold commitment to reduce our carbon emissions to net-zero by 2040.