Once upon a time, in an Amsterdam department store, an interior designer wandered the lingerie section. Browsing the isles, she realized her options were either sporty spice or tutu-romance.

This sparked Marloes Hoedeman to take an intuitive leap and start a lingerie brand that is as versatile as she knew women to be.

Love Stories is a lingerie brand by women, for womenUnrestricted by rules and expectations (nor underwires, while we’re at it), we freely combine untraditional materials into a perfect mismatch extravaganza of colours, patterns and prints. Always putting comfort first, Love Stories is much-loved for its iconic bralettes — a holiday for your boobs. Rooted in lingerie, the collection has now expanded into swimwear, PJ’s and cover-ups.

Love Stories’ size range has a similar wingspan: ranging from cups A to F and an underbust of 70 to 85. Cover-ups are available in sizes XS to XL. Most lingerie and swimwear items are made with recycled yarns and are shipped in biodegradable packaging. 

On a mission to spread love around the world, Love Stories has several flagship locations, including Love Stories boutiques in London, Paris, Amsterdam, Berlin and Madrid. Other sales points include Net-A-Porter, Le Bon Marche, Breuninger, KaDeWe and Selfridges.

And so it was written: a love story for the ages. A lingerie circus by women, for women, from Amsterdam to the world. And they lived happily, sexy and comfortable ever after.