THE SHELL DEALER
At the heart of our brand DNA is “Shell Therapy”, a unique experience that allows our customers to capture the essence of summer and carry it anywhere, even in the depths of winter. Our iconic "Shell Poppers" necklace was originally designed to boost morale during the colder months. This versatile accessory is much more than just jewelry; it is a real therapy that enhances any outfit.
In our "Shell Lab", our designer Roxane Peters designs pieces that have the power to revive your spirit, bring a little sunshine to every day, and make you feel like summer never ends. Although these are shell necklaces, they are carefully redesigned for use in urban settings, helping to overcome the hustle and bustle of city life.
In our workshop, jewelry creation reaches peaks of mastery. Every part we produce requires meticulous precision and quality sourcing.
Each necklace we create is the result of an extremely complex process. Each bead and pieces are carefully selected for their quality, and each assembly requires careful attention.
At The Shell Dealer, enamelling is not only our area of expertise, it's a technique that few people have mastered.
Each shell we use is meticulously glazed, making it both a long and complex process, but essential to achieving the exceptional quality we aim for.
Our iconic necklace is made from 17 different colored shells. To achieve color perfection, we create no fewer than 17 complex shade blends, one for each shell. Then, each piece is hand glazed with extreme care, requiring considerable time to ensure that each shell is imbued with the exact color we have imagined. On average, each enamelled piece requires more than an hour of dedicated work.
Each of our pieces of jewelry is the result of a meticulous creative process, from initial design to the final piece. We have chosen not to settle for existing print designs, preferring to create our own designs from scratch.
It all starts with the 3D design of our jewelry, where every detail is carefully studied to guarantee the originality and exceptional quality of our creations. Once the 3D model is perfected, we move on to creating a master resin, which serves as a template for making the molds. Each metal piece is then cast from these molds, ready to be transformed into a dazzling work of art.